Expander is your weekly guide on doing product, measuring what matters, working with people, and growing a business.

New issues arrive at 6AM IST every Tuesday. It’s written by me, Abhishek Chakraborty. In the past ~10 years I founded two companies and worked at two VC-funded startups where I did product and design. I’m currently a PM at Plato (YC W16).

Here are few reasons to subscribe to Expander:

Join the club. Every Tuesday at 6AM IST, hundreds of founders, product guys, UX designers, copywriters, growth folks, and startup enthusiasts read my actionable tips on doing product, measuring what matters, working with people, and growing a business.

No hot takes, ever. Expander is written for an audience that understands growing a business is complicated. Expect plenty of criticism of existing methods — but also an open mind, too, as well as regular updates on what I’ve been wrong about.

100 percent signal. 0 percent noise. The ideas shared on Expander are practical, actionable, and BS-free. Each post is carefully stripped of all unnecessary words so that its under 750 words. It’ll save you time and you won’t find fads, sound-bytes, or strategies that work for a while then fail when things change. Instead you’ll find timeless insights that make things easier, not harder.

Pure actionable advice. Business success is the combination of knowing the path and walking the path. My primary goal is to help you with the first — equip you with best practices to follow and common pitfalls to avoid. The rest is upto you. All the best!

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